Spanglish for Munchies: A collection of "stoner" work.
Cops and Donuts. Raunchy Cops and Raunchy donuts. Warner Bros. came to phenomenon to develop some SXSW activations and I came up with the idea to do a dirty donut shop with my partner Spencer Cook. It was developed by phenomenon, and later sent to funny or die for social influence and PR.
Jack in the Box:
I had the privilege of working on some of the last great Jack in the Box work at Secret Weapon. The most fun I've had in my career, I learned to concept and write like if it was a comedy series, and honed on improvisational skills.
Worked on the Jack in the Box redesign, which was meant to emulate social media photography and the process of stuffing a delicious burger in your mouth from packaging to nom, also did these spots with the new end card and look.
We designed Banksy style murals and hired graffiti artists to do their own takes on my original design around LA, SF and SD. They were a huge hit.
ampm Toomgis Launch:
I was in charge of ampm social and managed a Junior Team, I started pushing the envelope, making stuff out of candy with my genius partner Annie Elliott. It all came together in the birthing room of the monstrous creation of Toomgis giving him life on Social creating his own snack-themed biography with funny/topical posts called "toomgis trooths" making fun of things like Ben Carson and man buns. We also created the Toomblr. his own blog. Toomgis just turned a year old! A
Cannibalism, who doesn't love it. It just seemed logical to use Mr. Potato Head as the spokesperson for Lay's. Worked with the genius Anthony Brooks on this, and after a year of testing and many false starts we were told they were making our spot. Mr. Potato Head is still Lay's Mascot.
I was part of the team charged with bringing the hit "Do Us a Flavor" promotion to the US. We lost the battle on the spokespeople, but we won the battle on letting the trolls make up trolly potato chip names. And we are getting a treasure trove of comedy each year.
Got Milk? Everything I do is Wrong:
The Got Milk? campaign, another dream come true being able to work directly with the man Jeff Goodby on a classic campaign, and almost destroying it with a very controversial campaign. We got in trouble, but ultimately it was for a good cause. Informing women of the scientifically proven relief milk causes to symptoms of pms.
Spanglish for Clicking:
Apartments.com Movin' on Up Super Bowl Campaign:
Lead social and digital activations to bring to life the Super Bowl campaign for Apartments.com. From social posts, to working with social media music influencers to get the song in people's heads before the ad ran on the Super Bowl to a Choircast that narrated the Super Bowl Game in funny and melodic ways. It got 326,000 views considering, which is amazing considering Super Bowl saturation.
Led two social teams to bring to life the Apartments.com campaign on social. I also art directed the look for phase II of the campaign. Inspired by the work of James Turrell. Best of all, I got to Art Direct Jeff Goldblum on a photoshoot, Ian Malcolm himself.
Google+ and Google Ads Launch:
Back when Google was only a search engine, got to work on launching their new products. Art directed my first tv spot "Circles" and used my drawing skills to illustrate these ads that were recognized on Communication Arts.
Spanglish for Runs Fast (Cars but really, anything with wheels):
Flywheel F* Campaign
Came up with this campaign at Phenomenon, before going freelance.
There's More to the HR-V:
Not an SUV, nor a car. The challenge was to create sponsored content on instagram that people wouldn't just scroll past. We created a series of artistic sponsored post that emulated similar styles that looked like user generated instagram posts, but upon closer look you would see the HR-V hidden. According to instagram it received three times the engagement any sponsored campaign has ever received.
Happy Honda Days:
My musical background really came into play on these. Worked with the very talented copywriter and songwriter Jeremy Graham to save the beloved stop motion So-Cal Honda campaign and adapt it to Random Acts of Helpfulness. This campaign has now been running for three years.
I grew up at the border, I am 100% bicultural and bilingual. I started the hispanic department at Secret Weapon, our rules were simple. No Mexican wrestlers, no clichés, pure Insights. We got some recognition for not pandering and being culturally relevant.
Turbotax Chupacabras: My first foray into copywriting, done with Gallegos United and Wieden + Kennedy.
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New Work Coming Soon
New Work Coming Soon
New Work Coming Soon